Technology
I work with emerging technologies the same way I work with cities or media — by focusing on how humans actually interact with systems.
Technology is not about tools. It's about behavior, leverage, and long-term positioning. My role is to help organizations think clearly about what technology actually means for their operations, their people, and their future.
Elamental Immersive
Designing spatial, story-driven augmented reality experiences for museums, cultural institutions, and public-facing environments. We create technology that feels like magic.
AI Consulting
Helping organizations think clearly about AI — not as hype, but as infrastructure, risk, and leverage. Strategy that cuts through the noise.
Technology Philosophy
Most technology projects fail not because of technical limitations, but because of misalignment between what technology can do and what organizations actually need.
My approach starts with understanding the human system first — the behaviors, incentives, and constraints that shape how people will actually interact with new tools. Only then does the technical architecture become clear.
This is why I can advise on AI strategy one day and design an AR experience the next. The pattern is the same: understand the system, identify the leverage points, build for how humans actually behave.
If you're building something complex, let's talk.
Whether it's technology, real estate, media, or something in between — I help make sense of it before momentum is lost.